Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

In this special guest feature, Nick Hedges, President and CEO at Velocify, discusses the importance of prescriptive analytics and utilizing data effectively, particularly for B2B sales. Nick is a 15 ...

Forbes contributors publish independent expert analyses and insights. I am a Customer Experience Futurist, Author and Keynote Speaker. Understanding your customers when there’s only a handful isn’t ...

Descriptive analytics is the process of analyzing data to find trends and patterns that support decision-making, monitoring, and other initiatives. It's the most fundamental building block of data ...

LONDON & NEW YORK & TEL AVIV, Israel--(BUSINESS WIRE)--CRU, a global provider of business intelligence and consulting services for the global metals, mining and fertilizer industries, is using ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

AI and BI are no longer separate conversations – they're converging into a more powerful discipline that's redefining the analytics landscape. Enterprises that once relied on traditional dashboards ...

A newly-commissioned study of 34 graduate school decision programs in the United States rated those at Duke University, Harvard University, and Stanford University the leading prescriptive programs in ...