Have you ever sent a tracking code to a development team, only to wait weeks for it to be installed? When managing any PPC campaign, you must have proper conversion data flowing into ad platforms in ...

Discover a powerful tool to help you deepen your understanding of how visitors are getting to and using your WordPress-powered website. Google Analytics is a free comprehensive tool that allows you to ...

WordPress is one of the most popular platforms among legal marketers. WordPress websites tend to be easier to create, simple to maintain, and provide a great user experience for visitors. However, in ...

Here's how you set up a GTM account, create your first tags and triggers, and use the platform to streamline your tracking setup process. Ever put in a development ticket for what you thought would be ...

How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial] Gain a stronger view of user engagement (and get closer to actual bounce rate) with this step-by-step tutorial on how to ...

Event tracking is one of the most useful features in Google Analytics. With just a little bit of extra code, you can capture all kinds of information about how people behave on your site. Event ...