Hiring managers are busy people. A single job posting might attract thousands of resumes. To get noticed, create a career summary (aka career objective) statement. The goal of this section is to ...

When writing a business plan, it’s easy to get lost in the details. You want to demonstrate how you’ve studied the ins and outs of the marketplace and have crunched every conceivable number. But, ...

A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

A compelling customer service resume summary can be the difference between landing an interview or being overlooked by hiring managers. For professionals aspiring to six-figure roles in customer ...

There’s just no getting around virtual networking in 2021 — it’s an absolute must for job-seekers. If your LinkedIn profile hasn’t been updated since the pandemic began, learning how to create a ...

Regardless of how you feel about LinkedIn, the platform can help professionals in innumerable ways, from professional growth, to networking, to finding new clients and customers for your brand. Like ...

The navel gazing that’s typical in an outdated “objective statement” style resume header isn’t going to help you get ahead in today’s increasingly competitive job market. Instead, you should use the ...

I know that seems like a lot, and that’s why it’s so important you get it right. The Executive Summary is often the make-or-break section of your business plan. A great business solves customer ...

Every business needs a smart marketing plan to attract money and investors. Without the right cash flow, the business and its owners are under constant stress. The executive summary is a synopsis for ...

Whether you’re using your business plan to attract investors, support a business loan application or guide your internal strategy, providing a high-level snapshot of its contents up front is essential ...