This shift is making social media a more honest space, where people aren't afraid to be themselves. You’re seeing a lot of ...

Understanding cultural shifts in real time is key to staying relevant, protecting your reputation as a business and building ...

Today, 96% of lesbian, gay, bisexual, transgender or queer adults in the United States say they have told someone that they are or might be LGBTQ. Workers younger than 50 and workers with a bachelor’s ...

The 6 7 craze began with rapper Skrilla’s late 2024 song “Doot Doot (6 7),” which includes the words “6 7” in the lyrics.

NEW YORK (AP) — Did you buy a new pink dress to watch the Barbie movie, only to never wear it again? An Oura ring because your favorite TikTok influencer had it? A new pair of baggy jeans because '90s ...

Gurveen Waraich rates skincare trends which are popular on social media, including face taping and dipping face in ice water.

A warning has been issued by an Ivy League school over a ‘scary,’ social media trend, which has been tied to slapping attacks. The University of Pennsylvania’s Division of Public Safety issued a ...

From coastal grandma to clean girl aesthetic, microtrends are everywhere on social media, and you're often encouraged to ...