For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

Companies and other organizations use marketing research to manage the risks associated with offering new products and services. These organizations don't want to spend too much money developing a ...

Carrying out research requires a degree of self-motivation. If the topic that you have chosen to study is neither interesting nor important to you, then it seems likely that you will become ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

NICE public health guidance is informed by a variety of types of evidence (Lomas et al. 2005) (see section 1.5). This chapter describes some of the types of evidence reviews that the Centre for Public ...